The Walt Disney Co. to eliminate smoking in Disney-Branded movies

The Walt Disney Co. will eliminate smoking from all its films released under its label and will discourage smoking in films released under its Touchstone and Miramax brands, the company said Wednesday.
According to The Associated Press, Disney chief executive Robert Iger made the pledge in a letter to U.S. Rep. Edward J. Markey, D-Mass, chairman of the House Telecommunications and the Internet Subcommittee, who last month held a hearing in Washington, D.C., on the topic.

''The Walt Disney Co. shares your concern regarding deaths due to cigarette smoking,'' Iger wrote.

Iger also said that a public service announcement will be included on any DVD of a film that includes smoking and that the company would encourage theater owners to show an anti-smoking message before screening films that depict characters lighting up.

Publication date: 26 July 2007

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