The creative collaboration between Madonna and H&M continues with the arrival of the 'M by Madonna' fashion collection which will be available at all H&M's stores selling women's wear within all markets in mid-March. Margareta van den Bosch, H&M's head of design, and Madonna have joined together to create a line of clothing that reflects Madonna's fashion sensibilities, modern elegance and femininity according to the arabianbusiness.com press release.

"Madonna has an impressive feel for fashion and trends. She is a total professional, inspiring and enthusiastic. She was involved in even the smallest details of every design. The result is 'M by Madonna' which is all about fashion that people can really love and wear season after season," stated van den Bosch.

The unique yet classic 'M by Madonna' line includes glamorous tops, street-cool lumber jackets, tailored blazers and other apparel including shirtdresses and kimono-shaped dresses. 'M by Madonna' is primarily in neutral palettes including white, black, khaki and grey. Fabrics vary from silk, wool, viscose jersey and body-sculpting lycra. The entire line is embellished with a small 'M' logo on linings, zippers and buttons. In addition the 'M by Madonna' look includes a complete line of accessories from sunglasses, party bags and clutches and even skinny leather belts.

According to the press release, this dream collaboration of music and fashion between these two giants began last spring when H&M supplied a complete line of off-stage clothing for Madonna's entire touring troupe including band, dancers, crew members and the Material girl herself. Madonna and H&M's first collaboration at that time was a specially designed Madonna tracksuit that was sold at H&M stores worldwide.


Publication date: 02 March 2007   

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