Obama buys Olympic TV ad package

The Barack Obama U.S. presidential campaign has bought a $5 million package of television spots for the Summer Olympic Games in Beijing, Advertising Age said.

The package for the presumed Democratic nominee includes network TV as well as cable ads for the Games, which begin Aug. 8 and will be broadcast by NBC Universal. It is reportedly the first significant network-TV buy of any presidential candidate in at least 16 years.

NBC Universal is airing 3,600 hours of Olympics coverage on its broadcast network and cable networks including NBC, CNBC, MSNBC, USA Network, Oxygen and Telemundo.

Copyright 2008 by United Press International

Publication date: 24 July 2008

Source: UPI-1-20080724-16245900-bc-us-politics-oly-crn.xml

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