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Reese Witherspoon smells ‘In Bloom’

June 12, 2009
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Reese Witherspoon presents her first fragrance — In Bloom by Reese Witherspoon. 

the show was held at Four Seasons Hotel in New York City last week, were looking fabolous in a pink dress by Valentino.

“It was a unique experience for me because I had no idea what goes into making perfumes,” said the 33-year-old actress. “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.”

As for her debut scent, Reese said, “I was really drawn by white flowers to get that sense of a steamy night somewhere in the South. Definitely gardenia is a big thing for me because my father — every Mother’s Day or on my birthday — would buy small bouquets or corsages for my mother and I. And my mother always wore beautiful white-flower perfumes, so as a young girl, that was my idea of femininity. It’s indicative of where I am today. I’m feeling very strong and independent and so happy. The fragrance really captures that feeling — it’s very sensual, very romantic and alluring.”

The fragrance will be available exclusively from Avon in November.

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