Jennifer Hudson assigned to represent Avon perfume
Jennifer Hudson, who went from little-known performer to Oscar winner in the past year, has a new role: representing a perfume. Avon Products Inc. said Wednesday it had signed Hudson, who won this year's Academy Award for best supporting actress for her role in the musical "Dreamgirls," as spokeswoman for its Imari brand and new scent, Imari Seduction, that will appear in August, Reuters informs.
"This is an honor for me and very flattering," said Hudson, whose dreams of stardom appeared shattered when she finished seventh on the U.S. television talent show "American Idol" in 2004.
According to javno.com Hudson is the latest in a string of celebrities to put their names to fragrances, with market research firm NPD Group saying celebrity fragrances made up almost a quarter of the top 100 women's fragrance brands last year, up from 10 percent in 2003.
"We believe that our Avon representatives and their customers will be truly inspired by Jennifer's dream-come-true success story," Avon executive vice president Liz Smith said in a statement.
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