DJay, a streetwise Memphis hustler tries to find a voice and realize his long-buried dreams. Though DJay has always had a way with words, that gift has long been misused; this philosopher-hustler lives a dead-end life at the fringes of society. Anything more feels out of reach. Still, DJay wonders what happened to all the big dreams he had for his life. A chance encounter with an old friend,

Key, a sound engineer who has always wanted to make it in the music business, spurs DJay: if he''s ever going to make his mark, it has to happen now. He begins to write down his freestyle raps--his flow--and the two team up with Shelby, a church musician with a beat machine, to lay down bass-thumping crunk tracks. DJay''s metamorphosis affects his entire house, as the women in his life--Shug and Nola--find ways to contribute to the creative process. With the impending visit to Memphis of hometown platinum-selling rapper Skinny Black, DJay has to make one last hustle if he''s ever going to flow.

Directed by
Craig Brewer

Cast
Terrence Howard - Djay
Anthony Anderson - Key
Taryn Manning - Nola
Taraji Henson - Shug
D.J. Qualls - Shelby
Ludacris Skinny - Black
Paula Jai Parker - Lexus
Elise Neal - Yevette
Isaac Hayes - Arnel
Jordan Houston - Tigga

Production Co.
New Deal Productions
Crunk Pictures
Southern Cross the Dog

Produced by
Dwight Williams
Stephanie Allain
John Singleton

Studio
Paramount Pictures

Writer
Craig Brewer

Music
Scott Bomar